How To Be A Fashionista and Work A 9-5: Meet Lucy Lopez

When did you start blogging, and what motivated you to start? 
The first fashion blogger I came across was Julia of “Gal Meets Glam” in 2011. I remember for years always reading blogs and watching beauty gurus on Youtube. It was just a hobby and I always sort of wanted one of my own but I didn’t know how to be different. Finally, I started “Write. Style. Travel.” in November of 2015 since I was going on trips to Chicago and Puerto Rico I figured I could start with some travel content.  It was just one of those things where I kind of thought, well why don’t I have a blog? One night, at about 1 a.m., I bought a domain name. Anyone that knows me personally knows that fashion is just embedded into my lifestyle so I thought, why not put the effort in to share my passions on a bigger scale? (Let’s be honest, brunch is a passion.)

Tell me about your work at Style By Le Doux? It looks like such a cute boutique! How did you get started with this project? 
Style by Le Doux has been such a fun project to work on! I worked to help the founder, Jesse Ladoue, relaunch her online boutique (go shop! As a brand manager, I’ve been creating social media calendars, planning out photo shoots and getting a first hand look on what’s to come for new collections. It’s been a dream.  I met Jesse through my good friend Rachel Good. For years now I worked a lot Rachel in Buffalo’s fashion industry. I think that all of that work has definitely paid off. She recommended me to Jesse and here I am! 

I know you’ve done a lot of work with writing and fashion shows. Tell me about your previous/ current work history in Journalism and the Fashion Industry?
I first knew I wanted to go into journalism when I was about 12. I had this dreamy idea of working for Seventeen and I just loved everything about it. The flame was really ignited though my senior year at Mount St. Mary Academy when I got to take a journalism class with Tim O’Shei, who now writes features for “The Buffalo News.” Fast forward to senior year of college and I actually got to go back and be his teaching assistant. I was brought on staff the following school year and I cannot be more thankful for my first post-grad job. I loved seeing how motivated and talented the girls were and really made me realize I made the right choice. Now I’m a freelance writer for the Orgullosa section of Procter & Gamble’s “P&G Everyday” website. This brand focuses on content for young Latina women celebrating their biculturalism and diversity.  

As for the fashion industry,  first gig was sheer luck. I remember stumbling upon a Tumblr post for Buffalo Fashion Week with an e-mail address on it and I reached out thinking I’d never hear back. Plot twist: I did! I got an e-mail back from Rachel Good asking if I’d like to volunteer but instead of just volunteering I got to be the blogger for Buffalo Fashion Week 2013. After that I was the communications manager for her consulting firm Primary Fashion Music Management. I’ve helped promote For the Love of Fashion industry mixers, was the vendor coordinator  Queen City Fashion Week, worked backstage at the Buffalo Spree Spring Style show and most recently, I’ll be the vendor coordinator for charity fashion show Color the Runway coming up Saturday, Aug. 20 at the Hotel Lafayette. I’m so lucky to have the opportunities I do and have Rach to that for a lot of it. 

Today’s age is all about ‘The Digital Age’ I notice your feed is engaging and has strong content. How do you use Instagram to help build your brand? 
One of my biggest things is, I really like to treat Instagram like a mini blog. I find that most of my blog traffic comes from social media so why not give it all I’ve got?! I think that while it’s great to read a blog post, you want to know the person behind the writing. I think I accomplish that with my Instagram. 

Besides Instagram, what other social media platforms do you use? Which platform do you find the most appealing for your brand? 

I’d stay that my Facebook is still pretty personal. My family is mostly out of town so I know they enjoy seeing my posts. I’ve also noticed if I’m out and about in the city I’ll see someone I know and they’ll tell me they’ve seen my blog and we chat about it for a bit. Most of the time, I know they probably saw it on Facebook. I don’t expect that, ever. But it’s so cool to see who’s actually liking and takes the time to click! I kind of like that my facebook is more personal in that sense. On Twitter, I’ll make sure to tag beauty gurus or big bloggers who I’m writing about in one of my monthly roundup posts. It’s always so cool if they like it! But I’d definitely say Instagram’s where I really put in the most effort and I definitely think it’s the most appealing. And if you happen to be friends with me on Snapchat, I’m sorry for all the puppy filters in advance. 😉 

What challenges have you come across while building your brand? Are there any tools out there that have helped you overcome these challenges?

I think my biggest challenge was using Squarespace. I had used the platform in the past so I knew my way around pretty well but then I realized how limiting it can be design wise. I was so upset when I realized all the awesome blog templates were for WordPress.  I figured, okay, so I can’t use one of those beautiful templates, but I can do my best to make it look as close to what I want. I think I’ve accomplished that! I’ve kind of had to learn web design in a sense because I can’t just copy and paste and have everything look pretty. I like that I’ve had to learn along the way and I’m finally happy with my brand – website, logo and aesthetic included!

Tell me about any recent collaborations you’ve done, and are there any creatives in Buffalo (or outside of the city) that you’d like to network with? 

My most recent project that will come to a close in June was creating influencer content for Darien Lake and Pepsi. It was such a fun experience to see what it’s like to actually be invited to do something like this and I hope that I get to continue to do work like that in the future! I’ve done a guest post on In a D.C. Minute, collabed with Francesca of Vintage Lilies, done photos with Ryan Kell (a.k.a Seek Axiom) and now here I am collabing with you so I’m doing pretty well on the local front. But in the future, I’d really love to meet and hang out with Taylor Griffith from In the Buff blog or shoot with Colin Gordon sometime soon.

Ok I have to ask, who does your makeup?! Why is it always so flawless, and can you do mine? 

As long as you can do your own eyeliner, YES! I’d be happy to do yours!  I’ve always been into makeup, again, probably because I’ve been watching Youtubers since like 2011. But I do it all myself. I love giving myself time to get ready! I pop on some music and drink some tea in the morning or throw a dance party by myself before going out at night. It’s always been so relaxing. It’s a great source of me time. 

Now let’s get a little more personal! Tell me your favorites:

Band or music artist – John Mayer, tied with The Weeknd

Restaurant in Buffalo – Seabar 

Clothing boutique – Blush  

Graffiti spots/favorite neighborhood in Buffalo – Elmwood Village 

Lipstick – Bare Minerals Matte Liquid Lipcolor in Om (perfect peachy nude!)

And let’s get a little more personal, shall we:

Who was your favorite Spice Girl? (there are no wrong answers) POSH, duh. I liked that her name was Victoria and that’s my middle name. But I think that says a lot about my personality if she was still my favorite as a kid, right?

Has anyone ever mistaken you for somebody famous? Hahah. I was randomly was asked if I was a model when I was in Toronto once, if that counts? 

What’s your favorite song on your current dance playlist? “Despacito” hands down. I grew up summering in Puerto Rico and I was always in love with Luis Fonsi. The Biebs just makes it that much better.

What is your favorite kind of cookie? Chocolate chip with M&Ms. 

Which Madonna era do you most identify with? The tulle skirt/lace glove era. I knew her as a fashion icon before I really knew a lot of her music. Finally, who is your male celebrity crush? Tie between Henry Cavill and Chris Evans